Brand launch in Brazil
It takes people who know the Brazilian market to bring your brand into the country. From name to first order: strategy, Portuguese localization, website, distributor kit and campaign.
Brazil doesn't buy spec sheets. It buys brands it trusts, in Portuguese, on Instagram and WhatsApp, from a distributor who can explain the product. Without that, your container becomes inventory.
For foreign manufacturers, especially from China, we are your team on the ground: we map the category, check how your name sounds in Portuguese, adapt the brand, build the website and distributor materials, and put the campaign on the street. See our English site for this service: adebrazil.com.
- Market readingCompetitors, prices, channels and the Brazilian buyer profile.
- Brand localizationName, positioning and language for Brazilian buyers.
- Sales kitPortuguese website, catalog and materials for distributors and resellers.
- Campaign and pressMedia, content, industry trade fairs and press relations.
Related work
Work
Frequently asked questions
Do you work with Chinese companies that want to sell in Brazil?
Yes. We are currently launching a Chinese EV charger manufacturer's brand in Brazil and we work in Portuguese, English and Spanish, with contact on WeChat.
Isn't translating our materials enough?
No. Translation changes the words; localization changes the sales. Brazilian buyers buy a brand they trust, in Portuguese, on Instagram and on WhatsApp.
Do I need an office in Brazil?
Not necessarily. Many brands enter through local importers, distributors or representatives, and the agency handles the brand and launch together with those partners.
Services
See all services- 01
Diagnosis and strategy
What is holding your brand back, in order of priority.
- 02
Branding
Naming, positioning and identity that match what the company delivers.
- 03
Campaigns and press
A good idea sells, sticks or spreads. Ideally all three.
- 04
Social media and content
Editorial line, production and reporting: content with a business goal.
- 05
Video production
Films that turn a technical product into a launch.
- 06
Websites and landing pages
Fast, beautiful websites that Google and AI understand.
- 07
Paid media
Budget in the right place, with reports you can read.
- 08
Real estate launches
More than 27 high-end developments launched, from towers to gated communities.