Diagnosis and strategy
Before we create anything, we open the hood. We review your brand, social channels, competitors and numbers, then deliver a diagnosis with prioritized bottlenecks and a way to fix each one.
Marketing strategy is not a nice PDF that ends up in a drawer. It answers three questions: who your company sells to, why that customer should choose you, and where they need to find you.
ADE's diagnosis combines market research, competitor analysis, a communication audit and conversations with your sales team. The result is a plan that fits your budget and your calendar.
- Communication diagnosisBrand, social media, website, ads and customer service, reviewed with clear criteria.
- Competitor mapWho is fighting for the same customer and what each one promises.
- PositioningThe sentence that sums up why to choose you, and the proof behind it.
- Annual planPriorities, calendar, channels and budget per quarter.
Related work
Work
Positioning and content for a farm machinery manufacturer and its new paving business.
Brazil market entry for a Chinese EV charger manufacturer: market analysis, a new brand, website and a 12-month launch plan.
Positioning, content and the “Conceito do Bem” project, winner of Best Real Estate Agency at the Conecta Imobi Award 2023 by OLX Group.
Frequently asked questions
How long does a marketing diagnosis take?
Usually 2 to 4 weeks, depending on the size of the company and how many channels it already uses.
Do I need a media budget to start with the diagnosis?
No. The diagnosis exists to show where it is worth investing before you spend on media.
Do you work with companies outside Brazil?
Yes. We work with companies across Brazil and with foreign brands that want to enter the Brazilian market.
Services
See all services- 02
Branding
Naming, positioning and identity that match what the company delivers.
- 03
Campaigns and press
A good idea sells, sticks or spreads. Ideally all three.
- 04
Social media and content
Editorial line, production and reporting: content with a business goal.
- 05
Video production
Films that turn a technical product into a launch.
- 06
Websites and landing pages
Fast, beautiful websites that Google and AI understand.
- 07
Paid media
Budget in the right place, with reports you can read.
- 08
Real estate launches
More than 27 high-end developments launched, from towers to gated communities.
- 09
Brand launch in Brazil
For foreign brands: market, name, localization and campaign to sell in Brazil.