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Ideas with intention about brands, marketing and launches. No fluff.
7 signs your brand needs a rebrand
How to tell if your brand has aged: 7 practical signs it's time for a rebrand, and how to make the change without losing current customers.
How to launch a foreign brand in Brazil in 5 steps
A practical guide for foreign manufacturers, especially from China, who want to sell in Brazil: market, name check in Portuguese, localization, channels and launch.
SEO and GEO: how to get your company found by Google and AI
What GEO (Generative Engine Optimization) is, how it differs from SEO, and 6 practical website fixes to show up on Google, ChatGPT, Gemini and Perplexity.
Solid strategy, on-time delivery and always an idea nobody saw coming.
Expect everything but the obvious.