Branding
Naming, positioning and visual identity. We create new brands and reposition existing ones so communication matches what the company delivers.
Branding is the set of decisions that makes people remember you and prefer you. It starts with the name, moves through positioning and visual identity, and ends at every touchpoint: storefront, uniform, website, proposal, WhatsApp.
At ADE, naming and identity come out of strategy. We test names in Portuguese (and in other languages when the brand will travel), check basic domain and social handle availability, and deliver brand guidelines your team can actually use.
- NamingName creation and testing, with domain and social handle checks.
- Positioning and brand architectureHow the master brand, products and product lines fit together.
- Visual identityLogo, colors, typography, graphic system and applications.
- Tone of voiceHow the brand speaks, writes and replies.
- Brand guidelinesPractical rules for your team and suppliers.
Related work
Work
Brazil market entry for a Chinese EV charger manufacturer: market analysis, a new brand, website and a 12-month launch plan.
Positioning and content for a farm machinery manufacturer and its new paving business.
Positioning, content and the “Conceito do Bem” project, winner of Best Real Estate Agency at the Conecta Imobi Award 2023 by OLX Group.
Frequently asked questions
How long does a branding project take?
A visual identity project usually takes 6 to 10 weeks. Naming and full repositioning can take longer because of the testing rounds.
Do you register the trademark?
We run a preliminary search and refer specialized partners for the registration with INPI, Brazil's trademark office, which is a legal process.
Can we rebrand without losing current customers?
Yes. A good rebrand keeps what customers already recognize and modernizes the rest, with a transition plan.
Services
See all services- 01
Diagnosis and strategy
What is holding your brand back, in order of priority.
- 03
Campaigns and press
A good idea sells, sticks or spreads. Ideally all three.
- 04
Social media and content
Editorial line, production and reporting: content with a business goal.
- 05
Video production
Films that turn a technical product into a launch.
- 06
Websites and landing pages
Fast, beautiful websites that Google and AI understand.
- 07
Paid media
Budget in the right place, with reports you can read.
- 08
Real estate launches
More than 27 high-end developments launched, from towers to gated communities.
- 09
Brand launch in Brazil
For foreign brands: market, name, localization and campaign to sell in Brazil.