AGÊNCIA ADE
  1. Home
  2. Work
  3. OLINK

OLINK

A Chinese factory speaking Portuguese to the Brazilian market.

Electric mobility · China → Brazil2026
Case · Electric mobility · China → Brazil
OLINK brand redesign: before, the OLINKevse logo; after, the new OLINK wordmark in electric green
Construction grid of the new OLINK lettering, built from oval modules
Geometric construction of the OLINK letters, with the lightning bolt replacing the I
OLINK wordmark in green on a dark background with concentric waves
OLINK charging station in a city, with an electric car charging at dusk
OLINK highway charging station, with a lit canopy and three chargers
Olink Brasil app icon on a phone screen
OLINK highway billboard: Your electric vehicle, always ready to go
OLINK launch website for the founding partner network in Brazil
Client
Huizhou Olink Technology, a Chinese manufacturer of EV chargers and charging solutions, represented in Brazil by Emerson Vassão.
Challenge
Enter Brazil with zero local communication. No name recognition, no Portuguese content, no relationship with buyers.
What we did
Market analysis and a new brand: from “OLINKevse” to OLINK, with custom lettering built from oval modules and a lightning bolt replacing the I. Identity applied to charging stations, app, billboards and the launch website, plus a 12-month plan for government, businesses and solar energy integrators. Brazil first, Paraguay next.
Result
New brand delivered and website live, building a founding network of 20 partners before the first batch lands in Brazil in November 2026.
Services
Next case

Virá Farm Hotel

Full rebranding: from renaming the signature (Charme Resort to Farm Hotel) to new positioning, symbol, typography, palette and manifesto.