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Virá Farm Hotel

A resort that became a hotel. And got more luxurious for it.

Hospitality · Rebranding2026
Case · Hospitality · Rebranding
Before and after: from the Virá Charme Resort seal to the new Virá Farm Hotel seal
New symbol: the deer redrawn in organic lines
New serif typography for the Virá Farm Hotel wordmark
Main seal with monochrome and solid-background versions
Palette: wood brown, light sand, mineral grey and dense green
Card and envelope with the brand's plaid pattern
Stationery and amenities: hanger, notebook, box, letterhead and door hanger
“No meu tempo” (in my own time) door hanger
Embroidered towel with the plaid band
Instagram posts: spa, ceremonies and nature
Tablecloth with the exclusive pattern
Plaid pattern in dense green and sand
Client
Virá Farm Hotel, a countryside hotel and spa surrounded by nature in southern Brazil.
Challenge
The word “resort” no longer carried Virá's sensory, rooted and affectionate proposal. Name, language and identity had to match the real experience: nature, well-being and time with meaning.
What we did
Renaming from Virá Charme Resort to Virá Farm Hotel. Positioning built on the Ruler archetype (“the one who doesn't wait for order to arrive, but creates it”), brand manifesto, a palette drawn from the land itself (wood, sand, mineral and dense green), the deer redrawn in organic lines, a bespoke serif typography and an exclusive plaid pattern. Applied to stationery, amenities, linens and social media.
Result
A brand that left rustic charm behind and now communicates rooted luxury: slow time, living nature and care in every detail.
Services
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