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Octabier

Water, malt, hops and happiness.

Brewery · Branding
Case · Brewery · Branding
Octabier billboard: “water, malt, hops and happiness”
Octabier Cervejaria brand with the octopus symbol
Brand versions on aqua, black and orange
Octabier cans in three flavors with the octopus front and center
Long neck bottle with the Octabier label
Octabier draft glass on an orange background
Street mural with the campaign pieces
Bag and six-pack with the octopus pattern
Tote bag and “only water, malt and hops?” poster
Scattered cans: the flavor family
“I love you, my darling beer” piece
“An alien or an octopus? Maybe both” piece
Octabier signature in coral and lime on black
Client
Octabier, a Brazilian craft brewery.
Challenge
Enter a market where every craft beer looks poured from the same mug: gothic type, gold and a crest. Octabier needed fun, innovation and modernity without losing respect for the recipe.
What we did
Positioning built on the Magician and Creator archetypes, the octopus symbol (an alien or an octopus? maybe both), condensed typography, a lime, aqua, orange and coral palette, pattern, cans, labels, six-pack, tote bag, apparel, billboard and campaign pieces with their own humor.
Result
A brand you recognize ten meters from the shelf and want to photograph before opening. Serious beer with a party face.
Services
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