Case · Podcast studio · Naming and branding
- Client
- Ecoalab, a podcast and content production studio in Brazil.
- Challenge
- Podcast studios usually sell themselves by equipment. Ecoalab had to sell itself by attitude: fun, innovation and creativity, with technical competence built in.
- What we did
- Naming (eco + lab), positioning built on the Sage and Creator archetypes, the koala-in-a-speech-bubble symbol, bold lowercase typography, orange, purple, green and magenta palette, pattern, website, room signage, the Ecoacast app, apparel, merch, street posters and billboard.
- Result
- A studio that looks like content before it even records: recognizable in the feed, on the street and on the t-shirt of whoever passes through.
Services