Case · Logistics · Brand redesign
- Client
- KMM, a transport and logistics company serving professionals and businesses.
- Challenge
- The old logo, with a dated symbol and heavy type, didn't convey the company's constant innovation and operational excellence.
- What we did
- Signature redesign (lowercase kmm inside a frame), deep blue palette, graphic system, the “we breathe logistics” tagline, billboard and stationery.
- Result
- A brand that fits a truck, a business card and an app without losing strength. Easy to apply, hard to forget.
Services