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GGPEL

The stationery store that became a department store, and the brand that kept up.

Retail · Brand redesign
Case · Retail · Brand redesign
GGPEL billboard
GGPEL business cards in blue, red and white
GGPEL stationery
Before and after: from the books illustration to the new signature with the G symbol
Client
GGPEL, a department store with stationery, electronics and crafts.
Challenge
A neighborhood stationery-shop logo for a business already serving at least five customer profiles, from corporate purchasing to back-to-school parents.
What we did
New G symbol, signature, blue and red palette, audience-based card system, stationery and billboard.
Result
Forward-thinking and varied in a single brand. GGPEL stopped looking like a stationery shop and started looking like what it is: a department store.
Services
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