Case · Agribusiness · Brand redesign
- Client
- Coopagrícola, a 60-year-old agricultural cooperative in Ponta Grossa, southern Brazil.
- Challenge
- Convey closeness and trust to members and rural producers without losing the weight of a six-decade-old company.
- What we did
- Brand redesign, green and yellow palette, organic graphics inspired by the field, fleet, flags and stationery.
- Result
- A cooperative that stays traditional in substance and became contemporary in form. Closer at the counter, more visible on the road.
Services