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Vila Beach

Sand, sports and happy hour in a single brand.

Case · Sports and leisure · Branding
Vila Beach panel with the brand and fluid pattern
Uniforms and ball with the Vila Beach identity
Visor and bottles with the brand pattern
Vila Beach brand versions on different backgrounds
Client
Vila Beach, a beach-sports and leisure arena.
Challenge
Speak to an audience aged 15 to 60 who come to play but stay for the vibe, with a brand that is young without being childish.
What we did
Symbol, lettering, coral, navy and aqua palette, fluid pattern, uniforms, accessories and panels.
Result
A brand that asks for a photo. Wearable on the uniform, visible on the court and looking like vacation all year round.
Services
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