Case · Agribusiness · Castro, Brazil
- Client
- Brazilian manufacturer of agricultural and paving machinery, based in Castro, Paraná.
- Challenge
- Grow from a strong regional name into a national brand, and open a paving business without losing the farm.
- What we did
- Positioning built on one line, “Forged in the land. Made for Brazil.”, plus content strategy and video for both business lines.
- Result
- One brand with a clear message for farmers and for the construction market.
Services