Case · Football · Brazil Serie B
- Client
- Operário Ferroviário Esporte Clube, a professional football club from Ponta Grossa playing Brazil's national second division.
- Challenge
- Fill the stadium and turn fans into paying members.
- What we did
- A club manifesto film, a membership campaign with the players, a giant Ghost mascot stunt at the stadium, Fantasma Day membership sales events and press relations.
- Result
- Emotion at scale: fans buy when they feel part of the story.
Services