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JMC Construtora

Elegance, luxury and security in a monogram.

Construction · Brand redesign
Case · Construction · Brand redesign
Before and after: from the old logo to the gold JMC monogram
JMC Construtora panel with the gold monogram
Round sign with the monogram
JMC Construtora billboard
Black stationery with gold details
Notebook, envelopes and cards with the pattern
Monogram over black and white photography
Polo shirt with the embroidered monogram
Dress shirt with the monogram
The brand's gold pattern
Client
JMC Construtora, a developer of high-end buildings in Brazil.
Challenge
The old logo, heavy and generic, didn't carry the value the company delivers in its developments.
What we did
JMC monogram with fine serifs, proportions set by the golden rectangle and Gestalt principles, black and gold palette, pattern, stationery, uniforms, signage and billboard.
Result
A brand that looks like a jeweler's mark for a builder. Discreet on the card, imposing on the façade.
Services
Next case

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